Mailchimp integration metrics

The official Datadog integration for monitoring Mailchimp. It collects 22 metrics.

Official summary

Monitor the performance and usage of Mailchimp Campaigns and Audiences.

Metric types

  • gauge (value at a point in time): 22

Metrics

Descriptions are the official definitions, unedited.

MetricTypeUnit
mailchimp.campaigns.abuse_reportsThe number of abuse reports generated for this campaigngauge-
mailchimp.campaigns.click_rateThe number of unique clicks divided by the total number of successful deliveriesgauge-
mailchimp.campaigns.clicks_totalThe total number of clicks for the campaigngauge-
mailchimp.campaigns.countThe total number of campaignsgauge-
mailchimp.campaigns.emails_sentThe total number of emails sent for this campaigngauge-
mailchimp.campaigns.hard_bouncesThe total number of hard bounced email addressesgauge-
mailchimp.campaigns.open_rateThe number of unique opens divided by the total number of successful deliveriesgauge-
mailchimp.campaigns.opens_totalThe total number of opens for a campaigngauge-
mailchimp.campaigns.soft_bouncesThe total number of soft bounced email addressesgauge-
mailchimp.campaigns.syntax_errorsThe total number of addresses that were syntax-related bouncesgauge-
mailchimp.campaigns.unique_clicksThe total number of unique clicks for links across a campaigngauge-
mailchimp.campaigns.unique_opensThe total number of unique opensgauge-
mailchimp.campaigns.unique_subscriber_clicksThe total number of subscribers who clicked on a campaigngauge-
mailchimp.campaigns.unsubscribedThe total number of unsubscribed members for this campaigngauge-
mailchimp.lists.campaign_countThe number of campaigns in any status that use this listgauge-
mailchimp.lists.click_rateThe average click rate per campaign for the listgaugepercent
mailchimp.lists.countThe total number of audiencesgauge-
mailchimp.lists.list_ratingAn auto-generated activity score for the list (0-5)gauge-
mailchimp.lists.member_countThe number of active members in the listgauge-
mailchimp.lists.open_rateThe average open rate per campaign for the listgaugepercent
mailchimp.lists.total_contactsThe number of contacts in the listgauge-
mailchimp.lists.unsubscribe_countThe number of members who have unsubscribed from the listgauge-

Official documentation

Official documentation for the Mailchimp integration

Metric names and descriptions are the official Datadog integration definitions (Copyright Datadog, Inc., BSD-3-Clause), reproduced unedited. The full license terms are on the About page.